Leaders are principled, but they’re also patient. They get results in the short term, while keeping the long game in sight. They tolerate the discomfort of holding a vision. 

Just as we wouldn’t expect one engineer to take responsibility for front-end development, back-end development, and quality assurance testing, we shouldn’t expect one designer to take responsibility for design, research, and content for a complex enterprise product or platform. Yet we do this routinely.

What is the most valuable aspect of your product: its visual aesthetic or its content? Does your product deliver more value as a visual artifact or as a communication vehicle between your company and your user?