https://www.prosekiln.com/home daily 0.75 2021-04-12 https://www.prosekiln.com/contact-me daily 0.75 2025-07-11 https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1509068826756-JO4LPYU5UVTX0WWOXR6A/white+bg+copy.003.jpg Contact https://www.prosekiln.com/blog daily 1.0 2024-09-03 https://www.prosekiln.com/blog/2024/9/2/content-leadership-and-creative-tension-a-plea monthly 0.5 2024-09-03 https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/b32a8a31-4f2f-4135-a86a-1db5f4c1e514/rubber+band.png Blog - Content Leadership and Creative Tension: A Plea - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.prosekiln.com/blog/2022/12/1/design-is-a-team-sport monthly 0.5 2022-12-07 https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/59f9c7a0-a885-4ee1-8591-e594ed38e0e8/pexels-chbani-med-4863981.jpg Blog - Design is a Team Sport - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.prosekiln.com/blog/2022/11/22/design-is-content-is-design monthly 0.5 2022-12-07 https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/6f06098d-cf3e-4a7b-9265-694083d02615/pexels-ann-h-1762851.jpg Blog - Design is Content is Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/b38a87f6-77a2-4fd0-a1e8-1f7feb12372b/Frame+14852.png Blog - Design is Content is Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/76136a9f-50b8-4c98-910f-0049c2848e1f/Frame+14851.png Blog - Design is Content is Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.prosekiln.com/blog/2021/10/10/to-office-hours-or-not-to-office-hours monthly 0.5 2022-12-07 https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1633897368419-NVAE8QWBEK0Y20DFYOQE/Service+vs.+collaborator.png Blog - To Office Hours or Not to Office Hours - Make it stand out A continuum with “Content as design service” at the left, and “Content as design collaborator” at the right. On the left, under “working broadly” are “Office hours,” writing training,” and “tickets” On the right, under “Working deeply,” are “Design critiques,” “ideation sessions,” and “jam (working) sessions.” In the middle are “style guides” and “voice and tone standards.” https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1633909847222-RE389F4HV9Q01SV16TMN/pexels-canva-studio-3277806.jpg Blog - To Office Hours or Not to Office Hours - Make it stand out Two people working on laptops and talking. https://www.prosekiln.com/blog/2021/7/26/nlp-is-the-new-fortran monthly 0.5 2022-12-07 https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1627347685828-YZ6ORSG1V66A9TZLEW2Q/pexels-thisisengineering-3862130.jpg Blog - NLP is Our FORTRAN - Make it stand out A person writing a math equation on a whiteboard. https://www.prosekiln.com/blog/2021/7/21/helpful-conflation monthly 0.5 2022-12-07 https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1626916704199-4DIFAFCHTS6RR6AMOTZM/Designing.png Blog - Helpful Conflation - Make it stand out A diagram showing writing as a subset of designing. https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1626916995351-ZSL174M2VYYF7DC1LQKZ/Product.png Blog - Helpful Conflation - Make it stand out A diagram showing content as a subset of product https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1626916804458-V89FROJJUTZKZOISSZUE/tweet+ma.png Blog - Helpful Conflation - Make it stand out A tweet saying, “Yes, I believe it can be beneficial to embrace widely used corporate process/management frameworks to ensure our initiatives and projects are sustainable and enable them to evolve. https://www.prosekiln.com/blog/2021/7/2/ux-unicorn-vs-ux-team monthly 0.5 2022-12-07 https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1625359333181-9GFCIIDJFECW64CGMP7Z/neilsen.png Blog - UX Unicorn vs. UX Team: Which Is Better? - Make it stand out Jakob Neilsen explaining that an Olympic javelin-throwing “specialist” outperforms an Olympic decathlete at javelin throwing. https://www.prosekiln.com/blog/2021/7/2/5-essential-ux-research-terms-that-ux-teams-should-know monthly 0.5 2021-07-03 https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1625281700944-4RAK26BCN889SSXGS27Q/pexels-bruno-bueno-3854816.jpg Blog - 5 Essential UX Research Terms that Teams Should Know - Make it stand out Person writing on a sticky note posted on a wall https://www.prosekiln.com/blog/2021/6/13/the-best-podcasts-for-ux-folks monthly 0.5 2021-06-14 https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1623632535363-X3ZNMFT939F46STH0THX/pexels-themrdan-4331578.jpg Blog - The Best Podcasts for UX Folks - Make it stand out A microphone set up in a large room. https://www.prosekiln.com/blog/2021/2/14/the-roi-of-content-design monthly 0.5 2021-02-19 https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1613363801520-9PYMBV7XI6I8YMLOOT58/FB%2BCancilla%2BROI.jpg Blog - The ROI of Content Design https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1613362289571-L58FBL3LWY2LSFB69G7D/pexels-lukas-590011.jpg Blog - The ROI of Content Design https://www.prosekiln.com/blog/2020/12/29/ia-for-ai-why-bots-require-information-architecture monthly 0.5 2020-12-29 https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1609278072903-GP4GTYAAG5ZGA4WU20QV/dominos+bot.png Blog - IA for AI: Why Chatbots Require Information Architecture You can use an intent classification algorithm to craft an effective chatbot, such as the Domino’s Pizza bot on Facebook Messenger. Click to enlarge. https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1609278482274-9EHD4CULSSQ0J4Z4ZGBS/gpt%2B3%2B2.jpg Blog - IA for AI: Why Chatbots Require Information Architecture If I structure (or “architect”) my prompt differently, I receive a different output from GPT-3. Click to enlarge. https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1609279518420-58JYDLFURV61LIXZ02JQ/pexels-miguel-%C3%83%C2%A1-padri%C3%83%C2%B1%C3%83%C2%A1n-1111369.jpg Blog - IA for AI: Why Chatbots Require Information Architecture https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1609277876132-CSU7LWUE0D8H5ODG16I9/blog-post-image-3.0_chatbot-emotional-intelligence_WF-510x290.png Blog - IA for AI: Why Chatbots Require Information Architecture IA for rule-based systems: applied to a chatbot, Whitney called it a conversation tree. Applied to a website, we call it a sitemap. Image: WillowTree. https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1609278516822-3D8LHBI6S0MWQN0UF75B/gpt3%2B1.jpg Blog - IA for AI: Why Chatbots Require Information Architecture GPT-3 can write an article that reads like it came from the keyboard of a travel blogger—more or less. Bold text is my prompt. Click to enlarge. https://www.prosekiln.com/blog/2020/11/17/the-massive-list-of-content-design-amp-ux-writing-resources monthly 0.5 2021-10-10 https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1605673081741-SNAZ3CWT283NN6QR36QL/pexels-lisa-fotios-851213.jpg Blog - The Massive List of Content Design & UX Writing Resources https://www.prosekiln.com/blog/2020/5/25/confab-2020 monthly 0.5 2020-05-26 https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1590458410302-X2MSBLWNNQCV2QSY2EXZ/32753529837_7f8555a6e1_k.jpg Blog - Recap of Confab 2020 Kristina Halvorson welcomes attendees to Confab 2019. Photo by Confab on Flickr. https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1590455909163-GUF3EULE7U23XWFEU1JQ/R+McConnell.png Blog - Recap of Confab 2020 Rachel McConnell’s content strategy framework includes 6 steps: Focus, Lay Foundations, Define Who Does the Work, Define process, Measure, and Maintain. https://www.prosekiln.com/blog/2019/10/28/content-design-for-the-conversational-user-interface monthly 0.5 2019-10-29 https://www.prosekiln.com/blog/2019/6/6/how-alexa-and-google-home-can-help-with-your-content-marketing monthly 0.5 2019-06-07 https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1559876523199-J9A672UDXZYHB33NS5W5/bence-boros-573486-unsplash.jpg Blog - How Alexa and Google Home Can Help with Your Content Marketing Photo by BENCE BOROS on Unsplash. https://www.prosekiln.com/blog/the-ultimate-guide-to-becoming-a-content-strategist monthly 0.5 2017-10-28 https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1508982631039-S81LMT8G7YXWF2GW4DNY/cs+google+trends.png Blog - The Ultimate Guide to Becoming a Content Strategist Interest in Content Strategy has nearly quadrupled since 2004. Source: Google Trends. https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1508982887210-UBITZVE8JQP4RVSPDHBX/web+cs+bible+sheffield.png Blog - The Ultimate Guide to Becoming a Content Strategist The Web Content Strategist's Bible, by Richard Sheffield, was one of the first books about Content Strategy. https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1508983375323-B81P4KXIML8AAO4N9ZSP/wordpress2.png Blog - The Ultimate Guide to Becoming a Content Strategist WordPress is a great platform for starting a blog. https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1508984358416-2X6JAU8M6GL1FAN05T3Y/white+bg.005.jpg Blog - The Ultimate Guide to Becoming a Content Strategist Caption test 1 https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1508983227477-UK09C5ZH93XEU4P0SS5V/levar.png Blog - The Ultimate Guide to Becoming a Content Strategist Levar Burton keynotes Confab Central in June of 2017. https://www.prosekiln.com/blog/8-content-strategists-you-should-follow monthly 0.5 2017-11-01 https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1509499382644-ZHGTK4L21005TNALT3T6/blog+headers.002.jpg Blog - 8 Content Strategists You Should Follow https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1509499627136-8UCFXHL1FMAM28EJWW8G/CS-to-Follow.001.jpg Blog - 8 Content Strategists You Should Follow https://www.prosekiln.com/blog/dont-ask-permission-to-do-content-strategy monthly 0.5 2017-10-27 https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1509068182124-PL82KZAUT7E280QOKWRN/white+bg+copy.007.jpg Blog - Don't Ask Permission to Do Content Strategy caption test 2 https://www.prosekiln.com/blog/2017/11/19/draw-sitemaps-and-diagrams-the-easy-way monthly 0.5 2017-11-20 https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1511146204297-F99XK8ZR96SJVK209JFV/diagrams+blog+header.002.jpg Blog - Draw Sitemaps and Diagrams the Easy Way https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1511146250070-Z507URE6IV7F3BQVKIN9/sitemap1.png Blog - Draw Sitemaps and Diagrams the Easy Way First, go to Google Drive. https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1511146319219-5ZLZCKFRFEV9ICKE3DCB/sitemap2-300x177.png Blog - Draw Sitemaps and Diagrams the Easy Way Your options for creating drawings in Google Drive. https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1511146424838-GE8G9W4EOL44KDV2PH8B/sitemap3.png Blog - Draw Sitemaps and Diagrams the Easy Way An example sitemap from a real project I worked on. https://www.prosekiln.com/blog/stop-obsessing-about-typos25e225802594your-users-need-help monthly 0.5 2017-10-28 https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1509155529277-5FGGX6361C0CFHR39LSZ/white+bg+copy.007.jpg Blog - Stop Obsessing About Typos—Your Users Need Help Caption test 3 https://www.prosekiln.com/blog/ask-yourself-this-one-question-before-you-write-web-copy monthly 0.5 2017-10-28 https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1509156374145-15M8C93CH59U0RGV8BHY/question.001.jpg Blog - Ask Yourself This One Question Before You Write Web Copy https://www.prosekiln.com/blog/category/Learning monthly 0.5 https://www.prosekiln.com/blog/tag/Content+Strategy monthly 0.5 https://www.prosekiln.com/courses daily 0.75 2021-07-16 https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1508986179548-CYE305AQ7U2JCADHQDTZ/Courses+-+2+Courses+-+Mockup.png Courses https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1508986221649-ZWLC693VUAXMFDCCMF3C/Courses+-+2+Courses+-+Mockup+GSWCS.png Courses https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1508898793341-EHWH0D5HVDZ2BB4L9KT4/white+bg.002.jpg Courses https://www.prosekiln.com/vanguard-bureaucratic-suspense daily 0.75 2025-05-08 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452634113588-M32DA4VU1QCEBLOKWCBV/main.jpg Vanguard: Bureaucratic Suspense https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452633698923-SREVHETD6RNYH16WLS5K/full-landscape.jpg Vanguard: Bureaucratic Suspense https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568654663-XU9XK3PJ7V4Q9PR3OM65/close-portrait.jpg Vanguard: Bureaucratic Suspense - I envisioned political figures stuck in Capitol Hill like fruit in a gelatin mold. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568654685-KJ1URBHJSVCK5D1PUG3U/close-portrait-2.jpg Vanguard: Bureaucratic Suspense https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452633699077-35U8OWGO56S54W2RF8TC/magazine.jpg Vanguard: Bureaucratic Suspense https://www.prosekiln.com/decode-creative-inheritance daily 0.75 2025-05-08 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568971678-00REK85V6O9X2O17334W/illo-portrait-head.jpg DeCode: Creative Inheritance https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568971678-00REK85V6O9X2O17334W/illo-portrait-head.jpg DeCode: Creative Inheritance https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452640769497-E5BE96CWRJJDH3B0B160/illo-portrait.jpg DeCode: Creative Inheritance - Through several collage graphics, I communicated the overarching idea and its 50,000-year history and represented a few key creative figureheads of Western culture. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568971590-I5XJ8SJKKIR0B0A53PX2/illo-portrait-numbers.jpg DeCode: Creative Inheritance https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453310514773-2OF1BVGMTPQA623ACN9X/Wired_Genius_Piece_5_McQuade.jpg DeCode: Creative Inheritance https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453310514824-AZ0D2YZ2WBB38VDXQWBS/Wired_Genius_Piece_6_McQuade.jpg DeCode: Creative Inheritance https://www.prosekiln.com/apprentice-branding daily 0.75 2025-05-08 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1459800606415-5B8BDTCZ866H7OTNQMYL/portrait-black.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457571330445-7K8KETI0WJ2IMQ5NER6Z/portrait-black.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457571330452-ZJ2K87L6OPNA8B9K2AUZ/portrait-white.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452551905845-8Q8COW9KYCC3SN76IGAZ/split-black-white.jpg Apprentice Branding - I carved a wolf woodblock and used the print in the final logo treatment, which included hand-drawn lettering. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457575493075-U3CC0V6PUQG4I9THLXWB/square-split-black.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457575493103-BTOZ92NOXRSLWCVCQC2G/square-split-white.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452551626556-8HKUG4OG1B1E0U43VXJE/logo-white.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452551626487-2N6RPVQ4Z52U3230XMXW/logo-black.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452554710466-2HF0KO4XUF6JUYIWAG8B/shirt-landscape.jpg Apprentice Branding https://www.prosekiln.com/kipp-harbor-times daily 0.75 2025-05-08 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1456767403805-KN8Z62OADRLLPKN8YA4P/nytimes-main.jpg Kipp Harbor Times https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1456767279224-813H6OYK1363VPX4Y0MT/nytimes-main.jpg Kipp Harbor Times https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452557556634-PO1XOYQ0KN2HX9ADYKH6/close-landscape.jpg Kipp Harbor Times - I looked into our 34th president’s accomplishments and was interested to discover that he created the interstate. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457566638051-1LLPLYCRXOBTE8WAK8XB/head-portrait.jpg Kipp Harbor Times https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457566638081-R7T7CSD19BDYHKWBAWH3/header-portrait-2.jpg Kipp Harbor Times - So I incorporated the meandering patterns of our highways into the fragmented design. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457566875204-QCVG0UNW807VF00ACAUV/close-portrait.jpg Kipp Harbor Times https://www.prosekiln.com/the-finance-pulse daily 0.75 2025-05-08 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452896039354-F8P5FPCM3V9HMWHWZ0FE/main.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452896039354-F8P5FPCM3V9HMWHWZ0FE/main.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452895911180-L6DBH16UX5HSJKKQVZQI/close-portrait-4.jpg The Finance Pulse - Futurists and climate change researchers agreed that after oil, the next great precious resource would be potable H2O. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452895911018-5UG8G3WWA6Y9TIC2E0AG/close-portrait-3.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453239494610-7UD2HPU09F11AQSZQL37/cima-photo-2.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453239494985-ZBDN9ZAEGKVHFK2PRUUE/cima-photo-4.jpg The Finance Pulse https://www.prosekiln.com/a-berlin-guide daily 0.75 2025-05-08 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453940592760-5OWKFJCJKG133RHSDOMK/main.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452709802560-MA4IIRVPEJEIZMK853S0/main.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452618821440-8XPUING788I0YWT0XX24/close-landscape-2.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452618821584-JWB346UOFML3MA2TT65D/close-landscape.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725592955-X1079CSG1RCX64FODOMV/close-illo-2.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725592953-F8PQRBTAV5IKQ0YD8VJK/close-illo-3.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725593001-WS8ERGG75D6RD8IDVYAO/close-illo.jpg A Berlin Guide - This was my first time mixing typography and topography with the intimacy of a physical object. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725394220-4UAYP6OKBL4TM79RH4X5/map-crop.jpg A Berlin Guide https://www.prosekiln.com/morale daily 0.75 2025-05-08 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703235511-ICK6K56XYNMW587G3U6D/main.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703235511-ICK6K56XYNMW587G3U6D/main.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703233250-IM5BFXP1MAIXWP6BDQM8/relax.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703235173-J8VISCZ1CRJIS9GD40K9/work.jpg Morale - The result was a six-piece collection of motivational words that, for me, hold a lot of meaning. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703234323-7H1DDQUVRD9GBFVJNMQX/tone.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703231449-OX10SZHWJMNCP33LPG7P/create.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703232145-5IIRH99I5BE7J0EK2MQY/laugh.jpg Morale https://www.prosekiln.com/ethics-review daily 0.75 2025-05-08 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453307629720-VXU62V9OYQD7Z46LI3F0/main.jpg Ethics Review https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453307629720-VXU62V9OYQD7Z46LI3F0/main.jpg Ethics Review https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453307627107-0QLYI4VGN9ZHH3XPAYO2/close-landscape.jpg Ethics Review - Students often stick tabs in a book to bring attention to certain passages, but in this case, the tabs are used to avoid the material. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453307627024-3PESQO49EK5MEB2WGK2U/close-portrait.jpg Ethics Review https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453229235157-DT7832199KLB1P9CB8N8/close-portrait-2.jpg Ethics Review https://www.prosekiln.com/about daily 0.75 2024-08-25 https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1625457069728-X3VMXRQ4EFJEAEPNMB2K/melanie+photo.jpg About Photo of Melanie https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1626468748598-QTOH8LJZCTGA1QCM1GHZ/Logos.png About - Make it stand out Company logos: Rackspace, Citi, Indeed, Razorfish, General Assembly, Crutchfield, cPanel, WillowTree https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1508897098799-WXGWL2VLJB8JN12JSUN8/white+bg.002.jpg About https://www.prosekiln.com/privacy-policy daily 0.75 2022-12-02 https://www.prosekiln.com/contact-york daily 0.75 2025-05-08 https://www.prosekiln.com/about-york daily 0.75 2025-05-08 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1459263426143-THBOLC2OEUG5G0VIPN5K/image-asset.jpeg About Live from the stage/my workspace https://www.prosekiln.com/press-york daily 0.75 2025-05-08 https://www.prosekiln.com/book daily 0.75 2026-01-07 https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/6c3582f7-3356-4152-99e1-1f01785b8a57/mckpf3.jpg Book - Managing Content Design Teams A Guide for Product and UX Leaders https://www.prosekiln.com/figures daily 0.75 2025-07-17 https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1a2d928f-f63f-4c83-85be-ca9caec04171/Figure+2-1.jpg Figures - Make it stand out Figure 2-1. A simplified model of the candidate mapping exercise. Content designers worked together to audit products used in various stages of the hiring funnel, and when they found a word that referred to a candidate, they wrote it on a gray sticky note. We found that candidates were consistently called “applicants” from the application phase to onboarding. https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/0f138028-9b62-4a13-9274-24a8539cf3dd/Figure+2-3.jpg Figures - Make it stand out Figure 2-3. A blank Nested Object Matrix for the Virginia DMV website. https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/892a898e-eb6f-4e37-b741-247038490706/Figure+1-4.jpg Figures - Make it stand out Figure 1-4. Google’s homepage offers minimal visuals but extreme usability. https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/887b1c03-9f9c-45b7-9e69-da3653294967/Figure+2-4.jpg Figures - Make it stand out Figure 2-4. A completed Nested Object Matrix for the Virginia DMV website. https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/20303ea1-5638-4052-b53b-f25a9c1d9eb5/Figure+2-6.jpg Figures - Make it stand out Figure 2-6. Attributes for the Virginia DMV website. https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/2392d2da-89f1-4dfb-81f0-a30a5dd08968/Figure+2-9.jpg Figures - Make it stand out Figure 2-9. An example of a copy workbook for the Virginia DMV homepage. https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/31510d78-6928-42d3-b955-fb5d45a782dd/Figure+2-2.jpg Figures - Make it stand out Figure 2-2. The Virginia DMV’s website is organized around nouns. https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/cb23de85-20d5-40f5-bad8-d6af87ab57b3/Figure+2-8.jpg Figures - Make it stand out Figure 2-8. An example of a conversation drafted using talk bubbles. https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/78d06eb2-b531-4143-aa7b-c67e2121af98/Figure+1-5.jpg Figures - Make it stand out Figure 1-5. Responses to a question asking how working with a UX Content Designer affects the quality of solutions delivered. A rating of 5 means “much higher quality with Content Design,” while a rating of 3 is neutral. https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/2c76cdd3-40e7-47f6-ad72-24cc08ef72e4/Figure+1-3.jpg Figures Figure 1-3. Craigslist.com is very usable despite minimal illustrations, decoration, or other visual elements aside from text. https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/7331f2ba-6455-4b4b-9981-8ec382bce58b/Figure+2-7.jpg Figures - Make it stand out Figure 2-7. An Object Map for the DMV website. https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/f2f3a1cc-3d46-4735-9756-c4af75c43076/Figure+2-10.jpg Figures - Make it stand out Figure 2-10. Highlighting content on the Virginia DMV website. https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/b63f083b-8a7a-4c76-88ae-b9d1b0ff421d/Figure+1-2a.jpg Figures Figure 1-2. Indeed.com (left) shows job listings matching your search query. Without the content (right), it’s completely unusable. https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/e4891018-d5e1-4e57-bdb7-742759b8129e/Figure+1-1.jpg Figures Figure 1-1. The Oracle Flexcube screen Viraj saw when he entered the Revlon interest payment on August 11, 2020. U.S. District Court for the Southern District of New York: In re Citibank Aug. 11, 2020 Wire Transfers. https://storage.courtlistener.com/recap/gov.uscourts.nysd.542310/gov.uscourts.nysd.542310.243.0_2.pdf, 13. https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/1e7e4d55-9beb-44e9-aa28-56eca6e35305/Figure+1-6.jpg Figures - Make it stand out Figure 1-6. Slack’s Huddle feature displays a good grasp of voice and tone when it tells you that you look nice today. https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/663b80c1-82d7-4fb3-8e82-cec20bcfed5f/Figure+2-5.jpg Figures - Make it stand out Figure 2-5. A CTA Matrix for the Virginia DMV website. https://images.squarespace-cdn.com/content/v1/59d444289f74568e5f579d6f/a3f867cc-c26d-4d0e-aef1-8eb9d96f6d9d/Figure+1-2b.jpg Figures