Managing Content Design Teams
Figures
Chapter 1
Figure 1-1. The Oracle Flexcube screen Viraj saw when he entered the Revlon interest payment on August 11, 2020.
U.S. District Court for the Southern District of New York: In re Citibank Aug. 11, 2020 Wire Transfers. https://storage.courtlistener.com/recap/gov.uscourts.nysd.542310/gov.uscourts.nysd.542310.243.0_2.pdf, 13.
Figure 1-2. Indeed.com (left) shows job listings matching your search query. Without the content (right), it’s completely unusable.
Figure 1-3. Craigslist.com is very usable despite minimal illustrations, decoration, or other visual elements aside from text.
Figure 1-4. Google’s homepage offers minimal visuals
but extreme usability.
Figure 1-5. Responses to a question asking how working with a UX Content Designer affects the quality of solutions delivered. A rating of 5 means “much higher quality with Content Design,” while a rating of 3 is neutral.
Figure 1-6. Slack’s Huddle feature displays a good grasp of voice and tone when it tells you that you look nice today.
Chapter 2
Figure 2-1. A simplified model of the candidate mapping exercise. Content designers worked together to audit products used in various stages of the hiring funnel, and when they found a word that referred to a candidate, they wrote it on a gray sticky note. We found that candidates were consistently called “applicants” from the application phase to onboarding.
Figure 2-2. The Virginia DMV’s website is organized around nouns.
Figure 2-3. A blank Nested Object Matrix for the Virginia DMV website.
Figure 2-4. A completed Nested Object Matrix for the
Virginia DMV website.
Figure 2-5. A CTA Matrix for the Virginia DMV website.
Figure 2-6. Attributes for the Virginia DMV website.
Figure 2-7. An Object Map for the DMV website.
Figure 2-8. An example of a conversation drafted using talk bubbles.
Figure 2-9. An example of a copy workbook for the Virginia DMV homepage.
Figure 2-10. Highlighting content on the Virginia DMV website.
