Managing Content Design Teams
A Guide for Product and UX Leaders
“If you’re tired of patching content and structure onto the surface of already-flawed products, Managing Content Design Teams is your next essential read. This book is a must for any product manager or designer who wants to lead their team in thoughtful, foundational design work—work that results in intuitive, meaningful, and truly valuable user experiences.”
— Sophia Prater, Creator of the Object-Oriented UX Certification Program
Content design is the overlooked key to product success. Adding content design to your team helps you deliver a winning product. But there’s more to successful content than hiring—you need to know why and how to successfully integrate content design into your team and process.
In this book, you’ll learn:
Why, for tech products, the content is more important than the visual design
Why content design is nevertheless often under-resourced on product teams
How to hire a content designer and position them for success on your team
How content design should fit into your org structure and design process
The future of content design: how content designers will work with generative AI to improve your product
More praise for Managing Content Design Teams
“Melanie’s book is the one content designers didn’t know we needed. It’s sure to become a trusted resource for many and I’m grateful I now have it to add to my collection of must-have content books. This guide validates everything content designers think and face in the UX world, and it will serve as a roadmap for managers who want to support their content teams with the fierce advocacy and self awareness that’s needed to do so. I took notes, nodded frequently, and looked up the well-researched footnotes and examples Melanie shared throughout. I felt like I had my own personal cheerleader encouraging me along in my career journey, and you will too!”
— Sarah E. Miller, Principal Content Designer
“A fun, lightweight read that unequivocally makes the case that content design matters—and it matters a lot. Aside from defining content design, and exploring what makes for strong team dynamics, this book talks through building and hiring as well: Designing the position(s), conducting a hiring process, onboarding, and coaching. Melanie gives lots of actionable tips for fostering collaborative, successful work environments—something that benefits content designers and non-content-designers alike!“
— Amber Reichert, Director of Content Strategy for Communications and User Experience, University of Virginia Library
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