Just as we wouldn’t expect one engineer to take responsibility for front-end development, back-end development, and quality assurance testing, we shouldn’t expect one designer to take responsibility for design, research, and content for a complex enterprise product or platform. Yet we do this routinely.
Read MoreWhat is the most valuable aspect of your product: its visual aesthetic or its content? Does your product deliver more value as a visual artifact or as a communication vehicle between your company and your user?
Read MoreIn product companies, a lot of content designers hold office hours to give their design teams a chance to ask for help with content in short chunks of time. I’ve convinced my team at work to discontinue them, but I’ve noticed that others value them.
Read MoreWhat’s the future of content design? Maybe natural language processing (NLP). In the future, many writing tasks currently performed by humans will be outsourced to algorithms that do them better, faster, and more efficiently.
Read MoreIt seems strange that we can sometimes refine ideas by conflating them with other ideas. I’ve been thinking about 2 examples: writing is designing, and product is content.
Read MoreData shows teams of specialists deliver better results than a single practitioner with skills in multiple disciplines (often dubbed a “unicorn”), but it’s common to see projects and products whose entire design process is the run by one designer.
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